Marriot and Body Shop Aims and Objectives Essay

introductionMarriot is an international brand merely the purpose of this controlled assessment, they will be my local course humpn as London Heathrow Marriott-LHM. Marriott is currently a private limited company (PLC) and has two different private investors as owners of the company. The Marriott hotel was founded in 1993 and is located in Harlington, Hayes. Currently its labour turnover for the month of folk (2010) is an increase of 10.1%. Marriott acquires approximately 133,000 employees world full(a) and among 8,000-9,000 employees in the UK.My other local line of descent is The Body shop. The Body Shop is an international clienteleDefinition of AimsThe long-term coatings a business needinesss to achieve. Goals that a business wants to achieve to be successful.Explain what trains areDefinition of designsThe specific steps taken by a business to achieve a goalObjectives father to S.M.A.R.T, this stands for* Specific* Measurable* Achievable* true to life(predicate)* Ti meMarriotts aims* node Satisfaction transcendency* Marriott Profitability & Owner Return on enthronement* Associate SatisfactionMarriotts objectives* GSS (Customer Target) 75% (satisfied with boilers suit service) * Sales turnover of 20m per annum* Labour turnover slight than or equal to 25%Summarising Marriotts aims and objectivesMarriot have set themselves three aims that they intrust to achieve. These three aims set off from making a profit on their enthronement to guest and employee satisfaction. Marriotts first aim and objective focuses on customer satisfaction. They are going to piece this goal by being customer cerebrate and meeting customer necessitates. To achieve this they will do everything in their power to keep their customers happy to decease recommendations to other people and for them to keep coming ass to their hotel. They need to deliver the wow factor by providing the best fiber of service. They intend to meet this aim by encouraging their guests to complete a Guest Satisfaction Survey.To achieve their aim they need 75% of their customers to be satisfied. The management team reviews every last(predicate) these surveys to find come on what they need to improve on to make the hotel and make it the best in the industry. They in like manner focus on associate satisfaction which focuses on the employees. They are striving for labour turnover slight than or equal to 25% therefore Marriott hope not to lose more than 1 in 4 of their employees. They aim to make employees satisfied by ensuring their staff is happy. They will achieve this aim by motivating their staff and rewarding them with staff benefits for shell LHM offer Valuable room rate, food and beverage, and retail discounts at global Marriott locations.This gives the employees the feeling that Marriott cares about them. to a fault the amount of pay that is offered by Marriott is higher than nigh equivalent jobs. This makes the employees want to stay as they know that ther e is a very slim happen that they will find this amount of pay anyplace else, or they may not get the said(prenominal) amount of bonuses-motivating them to do better- The want the communication between the staff and Marriott management to be strong as this gives the employees the sense that they are involved within the business.Their third aim and objective focuses on Income and money made. Marriott want to make a profit and have a sales turnover of 20m per annum. By doing this they will be able to maintain share prices and reward shareholders with dividends. what is more they will be able to do this by increasing sales revenue for this hotel. This has been set out by the management & senior Marriott personnel in the US. The will achieve this by providing the best quality of service. body shopAims* Leading business in the watcher industry* Fair trade* Protect homosexual rights customers and staff* Protect the Environment and planetbody shop objectives* Continue to grow by inc rease sales * All our suppliers have signed the codification of conduct supporting ethical, fair trade program. * amend working conditions for body shop employees and protecting their gentlemans gentleman rights * Every product packaging is made from degree centigrade% recycled materials Summary of the body shop aims and objectives